Since 1919
More than a century of authentic taste
A story that started with a stove and a secret recipe... and has become today part of the memory of every Saudi home.
The Founder's Story
It started with a man, a dream, and a small stove
In 1919, Saadeddin opened its doors for the first time in the heart of Riyadh. He had nothing in his hands but inherited family recipes and a sincere desire to make those around him happy with the finest sweets.
From a small shop in the old market, the dream grew to become today one of the largest dessert chains in the Kingdom of Saudi Arabia — with the same recipes and the same authentic taste.
A Journey Through Time
Our Major Milestones
Our Values
What Guides Us in Every Decision
107+
Years of Excellence
117
Branches in the Kingdom
5+ Million
Happy Customers
200+
Premium Products